What this service is
A redesign is more than a new look. We review your current website and content, decide with you what should stay, merge or go, rebuild the site on clean, lightweight foundations and move it across without breaking links. The result reflects how your organisation works today, loads quickly and can be edited by your own team.
Signs it's time
- Pages load slowly, especially on mobile, or the site feels heavy to use.
- Editing something simple means wrestling with page builders, plugins or a developer you can no longer reach.
- Content has piled up over the years, so visitors can't find the pages that matter.
- The design no longer matches your brand, your services or the clients you're aiming for.
- An audit or a complaint has highlighted accessibility problems that are hard to fix in the current build.
How the work runs
Audit. We crawl your current site, list every page and note which ones attract visitors, links and enquiries. We also run accessibility and performance checks so we have a clear baseline.
Content decisions. Together we sort pages into keep, rewrite, merge and retire. This is often the most useful part of the project, and many organisations end up with fewer pages that each do more.
Design and build. We design the new templates around the content that's staying, then build them with semantic HTML, efficient styling and only the scripts that are needed. Your team reviews a working staging site rather than flat mock-ups.
Migration and redirects. Every old URL that matters is redirected to its new home. We check internal links, forms, analytics and search console settings, then launch at a quiet time and monitor closely for the following weeks.
The most expensive redesign is the one that looks lovely on launch day and quietly loses half its search traffic.
What's included
- Content inventory and performance, accessibility and search baseline
- Content plan with keep, rewrite, merge and retire decisions
- New design system and page templates
- Content migration and copy editing
- Full redirect map and post-launch link checking
- Before-and-after comparison report
- Training on the new editing set-up
Questions we're often asked
Will we lose our Google rankings?
Any big change carries some risk, but careful redirects, retained content and correct technical settings keep that risk low. We monitor closely after launch and fix any issues quickly.
Can you keep our current content management system?
Sometimes. If your current platform is sound and your team likes it, we can redesign within it. If it's holding you back, we'll explain the alternatives and what moving would involve.
Can we redesign in phases?
Yes. Larger sites sometimes move section by section, starting with the pages that bring in the most enquiries.
What happens to our old site?
We keep a full backup and an archived copy, so nothing is lost even after the new site goes live.