Identity Web Design is an independent web development studio working with organisations across the UK. Our clients are mostly small and medium-sized: shops and trades, local charities and community groups, and professional practices such as solicitors, accountants and architects. What they have in common is that their website matters a great deal to them, yet nobody in-house has the time or specialist knowledge to make it as good as it could be. That's the gap we fill.
We started the studio because we kept seeing the same problem. Organisations were being sold websites that looked impressive in a pitch but were slow, hard to edit and difficult or impossible for many disabled people to use. Content was treated as an afterthought, poured into a template at the last minute. A year later the site was out of date, the developer was hard to reach and the organisation was back to square one.
So we work differently. Content comes first. We plan the pages, write or edit the words, and only then design around them. We build with lightweight, standards-based code that loads quickly on any connection and works with screen readers, keyboards and voice control. Then we stay involved for as long as you want us to.
A website is never finished. It's either being looked after or quietly falling behind.
How we like to work
You'll deal directly with the people doing the work. There's no account manager relaying messages and no hand-off to an unseen team overseas. We keep projects small enough to give each one proper attention, and we're honest when something isn't a good fit, whether that's a tool, a timescale or a project we're not the right studio for.
We explain technical decisions in plain English and put them in writing. You'll always know what's included, what's next and what it will cost before work begins. When the project ends, you receive every login, file and document, because the website belongs to you.
Working UK-wide
Our clients are spread across the country, and most projects run smoothly through video calls, shared documents and email. Where a workshop in the room would genuinely help, such as with a charity's board of trustees or a partners' meeting, we're happy to arrange one.